Ito was born in 1981 in Itoigawa City, Niigata, and studied Local Government and Community Theory in the Education Department of Waseda University. In 2004, Ito joined Recruit, and has a broad range of experience as a sales/planning manager for nationwide development, starting up community-based business bases. Following this, as a new business development, Ito changed jobs, and joined a lifestyle media company in the Philippines in 2011, engaging in management as a local member of the company. Ito then joined Shanghai Hot Pepper LLC in 2012, taking charge of local promotions aimed at women by Japanese-affiliated companies. In 2014, Ito joined Loftwork Inc., and as a producer, worked on projects such as those staking out overseas sales routes for manufacturing companies (sponsored by the Ministry of Economy, Trade and Industry).
Founded Yilu Inc. in 2016.